Mamelodi Sundowns and Red Bull take Flight with New Partnership

Mamelodi Sundowns is proud to announce that Red Bull has joined the club as its official beverage partner.

The partnership – which was facilitated by Roc Nation Sports International – sees two iconic brands join forces as Red Bull aims to give wings to the players, fans and teams at Mamelodi Sundowns, a club that lives by the motto of ‘The Sky is the Limit’.

The pursuit of excellence has seen Mamelodi Sundowns men’s team secure an unprecedented sixth Premiership league title in the 2022/23 season, further enhancing the club’s status as the leading club in South Africa with a record 13 PSL Titles. Additionally, in February, the Mamelodi Sundowns Ladies were named the Best Women’s Club in Africa by the International Federation of Football and Statistics (IFFHS) for 2022.

As the Brazilians continue to strive for ‘limitless’ success on and off the field, the club recognised a natural synergy to partner with Red Bull, a brand synonymous with world- class athletes and teams throughout the world of sport.

Red Bull teaming up with Mamelodi Sundowns, in what is their first football partnership in South Africa, is a perfect match. Red Bull appreciates the club’s philosophy of ‘The Sky is the Limit’, and the joint focus on high performance meant an immediate connection with a club that has a powerful presence across the sports landscape.

With a new season underway, Mamelodi Sundowns Chairman Tlhopie Motsepe spoke about the importance of bringing a global brand to the club.

“Everyone at Mamelodi Sundowns is proud that a globally recognised brand such as Red Bull has chosen to collaborate with our football club. This partnership highlights the growing attention that African football, our athletes, and our supporters are attracting from the rest of the world.

“By simply looking at our mottos, ‘Red Bull Gives You Wings’ and ‘The Sky is the Limit’, one can see that the values of both organisations are rooted in uplifting people and inspiring others. We look forward to exciting our supporters as we take both organisations to new heights.”

Michael Yormark, president of Roc Nation Sports International, said it was a wonderful moment to see this partnership come to fruition.

“We know Mamelodi Sundowns is one of the most successful, ambitious and dynamic football clubs, while Red Bull is renowned for ‘giving wings’ to people and their ideas, and that they have a product that vitalises body and mind. It’s this brand alignment and shared ambition that we recognised would be an ideal fit for all parties involved.”

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